LEAD GENERATION

The purpose of lead generation is to identify and target potential customers for a business's products or services. The goal is to generate interest in those products or services and to collect information about the potential customer that can be used to nurture them into a sale. Lead generation can be done through a variety of means, such as email marketing, social media, search engine optimization, and online advertising. By generating leads, businesses can increase their customer base and ultimately drive sales and revenue.