The purpose of digital marketing is to promote a business's products or services using digital technologies. This can include a variety of tactics and channels, such as social media, email, search engine optimization (SEO), content marketing, online advertising, and mobile apps. Digital marketing allows businesses to reach and engage with customers where they spend much of their time: online. It enables them to target specific groups of people, track the success of their campaigns, and gather valuable customer data. The ultimate goal of digital marketing is to generate leads, drive traffic to a business's website, and increase sales and revenue.